The Hidden Cost of Fragmented Data in Freight Brokerage 🍌
Blog
·
Apr 10, 2025
In a high-speed, high-stakes business like freight brokerage, decisions need to be fast—and they need to be right. But when the data that powers those decisions is scattered across emails, missed calls, PDFs, handwritten notes, and one-off Slack messages, brokers are forced to operate without the full picture.
You might still be covering loads. You might even be doing it quickly. But every missed quote, every forgotten carrier preference, and every untracked phone call adds up. That’s capacity intelligence slipping through your fingers.
The real problem with fragmented data isn’t just inefficiency. It’s lost leverage.
Every time your team qualifies a carrier or captures a quote, that’s valuable intel that could help you move faster next time—if it were organized, structured, and easy to access. But when that data disappears or lives in silos, your team is left starting from zero, again and again. And over time, that’s not just wasted effort—it’s a missed strategic advantage.
Organized data doesn’t just make you faster—it makes you smarter.
Brokers with clean, structured capacity data don’t just cover more freight. They:
Spot reuse opportunities and reduce reliance on cold starts
Price more accurately using historical benchmarks, not guesses
Measure team performance based on real engagement, not gut feel
Forecast better across key lanes and carrier partners
This is where CoDriver comes in.
CoDriver automates the collection and structuring of capacity data across every carrier interaction—email, phone, even trucklist attachments. It captures quote details, preferences, availability, and more, then syncs them to Parade and your TMS. So instead of living in someone’s inbox or notes app, that data becomes part of your system of record.
And over time, it becomes the foundation for a smarter, faster, more scalable brokerage.
Customers using CoDriver are already seeing:
4x more structured quote data captured
3x more loads covered per rep, per day
90% faster response times
Less manual follow-up, more meaningful carrier engagement
If your team is spending hours digging through inboxes or tracking down the same info twice, you’re not just losing time—you’re giving up future advantage. CoDriver helps brokers turn that around, one interaction at a time.
