Parade and Turvo Expand Partnership with AI-Powered Voice and Email Automation

San Francisco, CA – April 3, 2025 – Parade, the leader in AI-powered capacity management for freight brokerages, today announced a significant expansion of its strategic partnership with Turvo, LLC, provider of a leading collaboration application designed for the supply chain. 

This enhanced partnership brings Parade’s CoDriver AI technology directly into the Turvo platform, giving freight brokers the ability to automate inbound carrier communications across voice and email channels. With CoDriver, users can instantly respond to load inquiries, capture capacity and pricing data, and streamline workflows. 

Building on the 2022 integration between Parade’s capacity management platform and Turvo’s cloud-based TMS, this next phase gives users full access to CoDriver’s AI-driven capabilities. The enhanced integration helps brokers boost efficiency, improve response times, and make smarter decisions with structured real-time data. 

“Our industry-leading collaborative TMS accelerates growth and drives operational efficiency for our customers,” said Billy Sarracino, CEO of Turvo. “Expanding our partnership with Parade strengthens our vision to unify the global supply chain network and underscores our commitment to delivering innovative, tech-forward solutions that give our customers a competitive edge.”

The expanded integration brings powerful capabilities to Turvo users:

• Voice AI for Inbound Calls: Leverage conversational AI to handle inbound carrier calls, qualify carriers, and capture pricing data without human intervention.

• AI-Powered Email Automation: Automatically process and respond to inbound carrier load inquiries via email, qualify carriers, extract pricing and capacity information, and present appropriate load options.

• Unified Carrier Intelligence: Transform fragmented carrier interactions into structured data that enhances both tactical and strategic decision-making.

• Seamless TMS Integration: Access all capabilities directly within Turvo's Collaboration Cloud, maintaining a cohesive workflow for carrier management.

"Turvo's Collaboration Cloud has always excelled at connecting people and organizations across the supply chain," said Anthony Sutardja, CEO and Co-Founder of Parade. "By integrating our agentic Voice AI and Email AI technology with Turvo's platform, we're extending that collaboration capability to include intelligent automation. This isn't just about processing more emails or answering more calls – it's about creating a digital intelligence layer that transforms every carrier interaction into actionable data, enabling smarter business decisions across the entire operation."

Early adopters have experienced remarkable results:

• 90% reduction in manual call and email processing

• 40% improvement in carrier response times

• 4x more capacity data captured per interaction

• 15% increase in digital freight conversion

• 2x improvement in load booking efficiency

"The combination of Turvo's collaborative workflow management and Parade's AI automation has transformed our operation," said Matt Zimmers, President of Zengistics. "Our team spends less time on routine tasks like answering calls and processing emails, allowing them to focus on building strategic carrier relationships. The system captures every interaction in a structured format, giving us unprecedented visibility into our carrier network and market conditions. We're booking more loads with fewer resources while building a stronger, more responsive carrier network."

The expanded integration reinforces the strong collaboration between Parade and Turvo, bringing automation capabilities to Turvo’s modern TMS. Joint customers now have access to a fully integrated solution that blends Turvo’s collaborative tools with Parade’s AI-driven capacity management to improve margins, streamline sourcing, and enhance carrier engagement. 

The Voice AI and Email AI capabilities are available immediately to joint customers of Parade and Turvo.

About Parade

Parade is the leader in capacity management solutions for freight brokerages. The company's platform combines AI-powered carrier engagement capabilities with comprehensive capacity intelligence and an extensive partner integration network. Parade's CoDriver AI technology automates carrier communications across email and phone channels, enabling brokerages to increase margins, improve carrier relationships, and scale operations efficiently. Trusted by leading 3PLs and digital freight brokers, Parade's platform has processed over $40B in truckload transactions to date.

About Turvo

Turvo provides the world’s leading collaborative Transportation Management System (TMS) application designed specifically for the supply chain. Turvo Collaboration Cloud connects freight brokers, 3PLs, shippers, and carriers to unite supply chain ecosystems, delivering outstanding customer experiences, real-time collaboration, and accelerated growth. The technology unifies internal and external systems, providing one end-to-end solution that streamlines operations, enhances analytics, and automates business processes while eliminating redundant manual tasks. Turvo's customers include some of the world’s largest Fortune 500 logistics service providers and shippers as well as small to mid-sized freight brokers. Turvo is based in Dallas, Texas, with offices in Hyderabad, India. (www.turvo.com)