How CoDriver is Reshaping Brokerage Operations for Four Early Adopters

Real results from the AI system built for freight, not just inboxes.

The freight brokerage industry has always been fast-paced, unpredictable, and hard to scale. Most brokerages rely on a mix of phone calls, emails, PDFs, and scattered systems just to stay afloat. While point solutions have automated small pieces of the workflow, they rarely connect back to the broader strategies brokers need to actually cover freight.

That’s where CoDriver comes in. As part of Parade’s Capacity Management Platform, CoDriver goes beyond surface-level automation. It engages with carriers over phone and email, captures structured data from every interaction, and feeds that intelligence directly into the systems brokers use to quote, cover, and grow. Instead of just answering calls faster or replying to emails instantly, CoDriver helps brokerages build a smarter, more repeatable process for moving freight.

Early adopters are already seeing what this looks like in practice:

• 90% reduction in manual call and email handling

• 4x more structured capacity data captured from every interaction

• 2x to 3x more loads booked per rep

• 15% increase in digital freight conversion

• Response times reduced from hours to under a minute

Here’s a closer look at how four brokerages are putting CoDriver to work:

Kirsch Transportation: A Unified, Faster Freight Operation

For Kirsch Transportation, speed and visibility were getting lost in the chaos of day-to-day carrier communication. Dispatchers were stuck in inboxes and tied to phones, manually responding to repetitive requests while bouncing between systems to track down past quotes or conversations.

That changed once CoDriver went live across both email and phone channels. “Parade completely changed the way our team operates,” said McKenzie Houser, Director of Carrier Development. “Our dispatchers aren’t tied up answering repetitive emails and phone calls anymore, so they’re able to spend more time building relationships and handling difficult loads.”

Every interaction is now automatically captured and centralized in Parade. Reps no longer waste time chasing information—they have the full context of a carrier’s history and preferences in front of them. “We can finally see our whole carrier network in one place,” Houser added. “No more bouncing between systems.”

Speed has improved across the board. Carrier inquiries are answered in seconds, which keeps Kirsch ahead of the competition. “CoDriver has drastically reduced our response time to carriers. They get the info needed within seconds, which means we’re their first choice more often. It’s made us faster, more consistent, and we’re capturing capacity we would have missed before.”

ARL Network: Scaling Freight Without Scaling Headcount

At ARL Network, managing inbound calls and emails was eating up 3–4 hours a day for every rep. Response times dragged, coverage slipped, and the team struggled to keep up with volume spikes without adding more staff.

“Before CoDriver, managing emails and phone calls consumed hours per day per rep,” said Matt Newcomb, Director of Operations. “Now, tasks are largely automated, turning hours of work into minutes.”

CoDriver stepped in to act like another team member—answering carrier calls, replying to emails, capturing offers, and logging everything in real time. According to Newcomb, it’s not just fast—it sounds human. “CoDriver responds as one of our own, talking directly to carriers with the kind of speed and accuracy that builds trust and rapport.”

The impact on operations has been immediate. The team is now able to maintain consistent staffing levels even during busy seasons, with fewer handoffs and less burnout. “With CoDriver handling so many of our routine tasks, we can keep our staffing consistent throughout the year, even when it gets busy, without hiring extra help or overworking our team.”

Lane One: High-Volume Efficiency with Deep Carrier Filtering

Lane One moves over a thousand loads a month—but with just three reps, the margin for inefficiency is razor thin. Their team needed to automate carrier communication without sacrificing quality or control over who gets into their workflow.

With CoDriver managing email engagement and syncing directly into Aljex and RMIS, the team unlocked a new level of productivity. “We’ve increased our digital freight coverage to 30% while handling 1,200 loads monthly with just three reps,” said Chet Hebner, Director of Transportation & Logistics. “The system automatically processes carrier communications, captures pricing data, and ensures we only work with qualified carriers.”

This combination of email automation and automated qualification has made it easier to focus on high-value carriers while letting CoDriver do the heavy lifting. The system also makes it possible to scale without increasing headcount or complexity. “It’s dramatically improved our efficiency,” Hebner said. “We’re getting better insights into carrier availability and pricing across our network.”

Looking ahead, the team is preparing to adopt CoDriver’s Voice AI to expand their reach and meet even more carriers where they prefer to do business. With structured data feeding into every system and every quote logged automatically, Lane One is targeting 40–50% digital freight coverage in the near future.

Zengistics: Turning Conversations Into Strategy

Zengistics was no stranger to automation—but they needed more than speed. The real goal was turning routine phone calls and emails into usable intelligence that would inform coverage strategy, pricing, and long-term planning.

By pairing Parade’s CoDriver with their Turvo TMS, Zengistics built an integrated communication layer that not only responds to carriers in real time but also structures every interaction into actionable data. “Our team spends less time on routine tasks like answering calls and processing emails, allowing them to focus on building strategic carrier relationships,” said Matt Zimmers, President of Zengistics.

The results have been transformative. “The system captures every interaction in a structured format, giving us unprecedented visibility into our carrier network and market conditions,” he said. With CoDriver handling the busywork and surfacing clean, structured data, Zengistics has been able to move more freight without adding more staff—and without losing control over quality.

“We’re booking more loads with fewer resources while building a stronger, more responsive carrier network,” Zimmers added. “It’s a totally different way of working.”

The CoDriver Impact: Smarter Freight, Stronger Teams

Each of these brokerages started in the same place—too many inbound calls, too much manual communication, and too little data to drive smarter decisions. CoDriver didn’t just help them respond faster. It helped them think and act more strategically.

By capturing, qualifying, and structuring every carrier interaction—over email, phone, and trucklists—CoDriver gives brokers the intelligence they need to book more freight, reuse better carriers, and scale their teams without adding headcount. And because it’s built inside Parade’s Capacity Management Platform, it fits directly into the systems they already use.

For these early adopters, AI isn’t just a tool. It’s a new way to run a freight business. CoDriver helps them do more with the team they already have—and gives them the data to do it smarter every day.

Want to learn how CoDriver can help your brokerage? Book a demo to get started.