Get to Know the New Parade Platform

Introducing the Parade Platform and Exciting New Features

This week, we rolled out the Parade Platform, and we couldn’t be more excited. This is a big deal for brokers looking to win more freight and cover loads faster. We’ve taken our three core products—Capacity, Advantage, and CoDriver—and combined them into one powerful platform that makes managing your capacity a whole lot easier.

Parade Platform: Unlocking Hidden Capacity in Your Network

Managing capacity goes beyond simply finding trucks; it’s about uncovering the full potential within your existing network. Think of it like an iceberg—most of the value is hidden beneath the surface. Many brokers are still using outdated methods like “post and pray” strategies, manual calls, and cumbersome spreadsheets. These approaches leave a lot of untapped capacity unseen, limiting your ability to connect with reliable carriers when you need them.

At Parade, we believe that if you can’t see it, you can’t use it. The Parade Platform is here to help you uncover that hidden capacity. With tools that provide insights into carrier availability, lane preferences, and historical performance, you’ll be able to match the right load with the right carrier at the right time. This not only boosts your operational efficiency but also strengthens your carrier relationships, allowing you to capitalize on every opportunity.

The Tools You Know and Love — Now In One Powerful Platform

Parade Platform brings together essential tools that make managing capacity straightforward and effective. You’re not just getting a collection of features; you’re gaining a powerful system designed to help you connect with carriers and streamline your operations. Here’s what’s included:

Capacity: Our core product for Carrier Sales Reps. With Capacity, you can efficiently discover, engage, and manage your trusted carrier network while accessing real-time insights to optimize load assignments and drive operational efficiency.

Advantage: Our core product for Shipper Sales Reps. With Advantage, you can dynamically price freight based on your brokerage’s real-time capacity and market trends. You won’t have to rely on generic averages; you’ll price competitively while protecting your margins.

CoDriver: Our advanced AI product for inbound carrier inquiries. With CoDriver you can automate transactional conversations, pre-validate carriers, and share load details, until a quote is reached. Say goodbye to those pesky “Load details, please” emails— CoDriver handles them all, freeing your team to focus on getting more loads covered, in less time.

New Additions That Make the Parade Platform Even Better

We’re also thrilled to introduce several new features that significantly enhance the Parade Platform, making it easier to manage capacity and connect with trusted carriers. These additions are all about improving rep efficiency and simplifying your workflows with automation. Here’s what’s new:

Source: Quickly identify qualified carriers for each load using real-time data. Source ensures you connect with the right partners when you need them most, reducing downtime and enhancing load coverage.

Capacity Page: Gain immediate insights into carrier availability, making it easier to see who’s ready to take on your loads. This visibility allows for quick decision-making and ensures that you’re never caught off guard.

Carrier Insights: Get a comprehensive view of each carrier’s performance and compliance status. Carrier Insights help you make informed decisions, mitigate risks, and ensure you’re working with trusted partners.

CoDriver Trucklist Emails: Automate the extraction of truck capacity from emails and attachments, keeping your Parade account and TMS up to date without any extra work. This means less manual entry and more time to focus on building relationships.

Advantage Autoquoting (Beta): Automate your bidding process so you can quote at the speed of the spot market and remain competitive.

CoDriver Voice: Coming soon, CoDriver Voice will handle routine inbound phone inquiries, capture details, and keep your top-of-funnel strong across multiple channels. This is a game-changer, allowing you to connect with qualified carriers through every inbound channel, without any manual steps.

Parade Platform brings together all the tools and features brokers need to unlock hidden capacity, help their team work more efficiently, and build and manage a trusted carrier network. By combining our core products—Capacity, Advantage, and CoDriver—into one powerful platform, along with new features like Source, Carrier Insights, and Capacity Page, Parade will help your team cover more loads, faster and more efficiently.

As we continue to innovate, we’re especially excited about the upcoming CoDriver Voice feature, which will further automate carrier inquiries across multiple channels. To be among the first to access, sign up for the CoDriver Voice waitlist today and get ahead in managing your freight operations!

Join the waitlist for CoDriver Voice or check out the demo below to learn more.