Today’s most profitable and fastest growing brokerages embrace digital booking. They let approved carriers book loads directly, without a carrier sales rep or any person at the brokerage talking to the carrier.
At first glance, this can feel counterintuitive. Isn’t freight built on relationships? How do I avoid carrier fraud? Do I lose an advantage in negotiations if I put a price on the load?
Every thriving digital brokerage asked all these questions; read on for the answers and how to set up digital booking at your brokerage.
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