Parade Matches Carriers with the Loads They Want
1. Parade Uses Signals to Find Out What Carriers Want
Using AI, Parade collects signals. You can think of signals as pieces of data that may indicate pertinent information about truck availability and carrier preferences. The system puts together all these signals to determine which carriers are likely matches for a specific load.
Smart Rules and carrier profiles within the system help to fuel the AI engines that help Parade make great freight matches, but data collection doesn’t stop at the system. Parade can pull data from emails between brokers and carriers and through integrations with other systems a brokerage uses including TMS systems like McLeod, Tai TMS, and 3PL Systems and many others.
2. Parade Casts a Broad Net to Capture More Capacity
We’ve built up a strategic network of syndication partners to give Parade customers access to most trucks in the country via load board postings. We also have carrier partnerships with trucking companies to provide Parade brokers with enhanced access to our partner’s capacity. Parade sets up an internal load board for each brokerage to help capture available capacity from in-network carriers.
Our capacity management solution allows brokers to get their loads in front of as many carriers as possible to collect quotes and/or digital bookings, helping them get loads covered on time and within budget.
3. Parade Makes Life Easier for Carriers
People tend to take the path of least resistance, so for any business, one great way to earn new and repeat business or build relationships is by being easy to work with. This applies to freight brokers who are looking for carriers with whom to build relationships, as well.
By offering digital quoting and booking tools, Parade makes carriers’ lives easier. Digital booking and quoting features are often faster for carriers to engage with than sending emails or making phone calls, saving them time on selecting and booking loads in preferred lanes.
Of course, not every carrier is interested in booking or quoting online. That’s why Parade has plenty of room for more traditional booking options, as well. We want to show carriers the loads they want to see where they want to see them, and allow brokers and carriers decide how to engage with one another.